For this game intro, we aimed for a grittier, tougher vibe. We employed bold typography using words that forge a hybrid world, blending striking footage, photos, and dynamic gameplay in a 2D/3D space.

The brand messaging was seamlessly integrated into the design. Using design as our primary tool, we composited players and crafted sleek graphic transitions to smoothly connect different moments. Additionally, we filmed stunning live-action vignettes that transitioned in and out of the graphic world, giving key players a rockstar treatment with dramatic lighting.

The package included: Opening video, Graphic Toolkits, Starting Lineups, Transitions, Interstitials, Crowd prompts and Sponsors displayed across all LED screens and TV screens throughout the stadium.